HRA Studios (previously the Hollywood Rock Academy) was founded with the belief that when it comes to achieving greatness, kids are not only capable – but immensely superhuman in their fresh creative strengths, determination and imagination.

Here’s how it works: Each band, filmmaker, producer, or independent artist has an HRA coach to see them through every facet of the creative process. Bands that are already together can come in for coaching, or just one kid can sign up. Through our application, we find out what kind of music or art you’re into and what skill level you’re at. In other words, if you’re into Metallica we won’t put you in a Grateful Dead – influenced band. The entire creative process is up to the band or artist from that point on.

HRA Studios is more a “school of free thought” than a “School of Rock.” What makes the HRA different from other “schools” is that HRA students are able to forge their own creative identity while learning to work as a team, cooperating and negotiating through the creative process as a working unit. How students learn to express their own musical and artistic voice is more important than how well they play classic rock “covers.” HRA bands stay together for an entire school year, and, in a number of cases, over four years. HRA does not operate a camp or a school so much as an original thought factory in the discipline of musical and artistic expression.

HRA has produced concerts at such venues as the Knitting Factory, Safari Sam’s, music festivals, school auditoriums, shopping centers, birthday parties, bar mitzvahs, retirement parties, and soon…children’s hospitals. HRA concerts are held on weekend afternoons.

HRA’s older, more established bands also play some stand-alone gigs, taking their independence and HRA’s musical integrity to a higher professional plateau. Proceeds from all HRA events, concerts, and CD sales go directly to the chosen community supported by the HRA Foundation.